About

I wasn’t the kid who always knew what he wanted to be. I just followed what felt interesting, one random project at a time. I tried photography, web design, iOS development, even started a startup out of a class project that somehow grew to tens of thousands of users.

It didn’t make sense back then, but every experiment, every failure, was a dot. Turns out, I was never chasing success. I was chasing curiosity.

That curiosity took me to computer science. I fell in love with algorithms, then programming, then product. It felt like a new language for creativity, one where logic and design could coexist.

Over time I became fascinated by how people interact with technology, and how subtle choices in design shape behavior. That is when I fell for behavioral design, the space where psychology meets product.

In my final year I turned a simple iOS course project into my first startup, Goody.ba, a gamified loyalty app with digital scratch cards, coins, and prizes. It started as “let’s see if this works” and grew to 60,000 monthly users and 100+ business partners.

That was my crash course in building, launching, and scaling. And in learning that small experiments turn into something much bigger when you stay curious long enough.

Good design should feel simple. Not because it is simple on the surface, but because someone wrestled with the chaos behind it.

I don’t design for novelty. I design for impact. The kind of changes that quietly improve someone’s day and push the business forward.

People describe me as structured. Principled. To me, I am just passionate about beautiful products.

A great idea can come from anyone, at any time. PMs, researchers, engineers, leadership: I see myself as a connector, someone who helps the team turn those sparks into better decisions together.

“The meaning of life is to find your gift. The purpose of life is to give it away.”Pablo Picasso, as I first heard it a long time ago

Being Iranian usually means your parents want you to become a doctor. Mine were the same. I even got into medical school. But I knew that wasn’t my path, so I chose computer science instead. True mentors help you find your path. They don’t push you down one.

I never had a mentor growing up, so I made a lot of mistakes and figured most of it out the hard way. Those years taught me how much guidance can change a person’s path, and how powerful it is when someone simply believes in you.

That is why I mentor. I have worked one-on-one with 100+ designers and engineers over the past five years, helping them sharpen their craft and grow their confidence. Mentorship isn’t just giving back, it is how I refine my own thinking and stay close to what matters: people.

Outside of design I chase the same feeling of flow and focus. The rhythm of a tennis rally. The strategy of padel. The freedom of snowboarding.

I love finding new restaurants, pairing the right glass of wine with good food, or spending a quiet Sunday in an art museum. I enjoy spontaneous plans, like a short flight to Paris or drifting through the Croatian islands.

And of course, the drama of an El Clásico. Hala Madrid