Launching my first startup

In 2016, my curiosity and love for technology resulted in the development of Goody.ba during my final year of university, what started as a project for my iOS development course turned into a unique gamified loyalty platform called Goody.ba. It was the first of its kind in our region, letting users earn digital coins, scratch cards, and win prizes from local businesses. Goody.ba quickly gained 60,000 MAU and partnered with over 100 companies, including big names like Panasonic, Swarovski, Four Seasons, and many more. I later sold Goody.ba to a Swiss agency.

After Goody.ba, I pursued a Master’s in Computer Science, where I wrote a thesis on extending loyalty programs with gamification, further sharpening my skills and theoretical understanding of user engagement. This period of reflection and academic achievement transitioned me into a career in product design, where I now thrive on solving complex design problems, enhancing user experience, and driving product strategies that lead to tangible results.

Design should be simple

In design, just like in life, I aim for simplicity, clarity, and effectiveness. Product design is not as complex or as challenging as it's often made out to be. I believe that effective design should be straightforward and clear, with a practical focus on enhancing business growth.

Mentorship and Teaching

Teaching and mentoring have always been deep passions of mine. Over the course of eight years as a teaching assistant at the Sarajevo School of Science and Technology, I guided new minds through courses in Data Mining, Web Design and Development, and Human Computer Interaction. In addition to my academic contributions, I have mentored over 100 engineers and designers, helping them develop their skills and advance their careers.