Introducing New Retention Strategies to Bumble

Goal

This project is aimed at increasing the overall payer retention using a tailored ‘journeys/mechanism’ based on behaviors exhibited by different sub-segments inside the payers cohort.

Role

Collaborating with the cross-functional (XFN) team, my role was to create tailored strategies that aimed to increase user retention.

I leveraged insights from our previous research and refining existing retention methods, my goal was to collaborate with XFN peers to design unique user experiences that effectively increase subscription renewals.