I’m Shahi—a product designer, lifelong learner, and the kind of curious1 that leads to rabbit holes , side projects, and too many tabs.

Based in Tehran, Sarajevo, Vienna, London.

I speak 5 languages2 but inside, it's mostly sticky notes, scattered thoughts, and the occasional brilliant metaphor.

When I'm not designing, I'm on a padel court3, in a tennis rally, or tweaking Claude prompts.

I've built a startup, mentored 100+ designers4, and helped shape experiences for 100M+ users at Bumble5.

My favorite user journey? Jimmy McGill turning into Saul Goodman6.

Ask me about the latest AI tool7, air fryer recipes, cars I can't afford (yet), and Croatian beaches.

1. Currently looking at AI + Design.

2. Dream in English, curse in Bosnian.

3. Became obsessed after getting destroyed by a 16-year-old.

4.Mentoring through CareerFoundry. Cheering every “I got the job” message.

5. Growth, monetization, and all the places where psychology meets pixels. Turns out humans are wonderfully predictable.

6. The masterclass in gradual character transformation. Also applies to design systems migrations.

7. Claude, Cursor, v0, Midjourney, Lovable — Usually hitting the token limit while chasing an idea.

Case Studies

Selected projects where I've solved complex problems and created user-centered solutions.

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Blog

Insights on AI workflows, tools, and productivity techniques that transform how I work.

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Digital Garden

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Photography

Every week, I try to freeze one good moment. Nothing fancy—just me, my iPhone, and whatever catches my eye.